Construction Marketing Association

Associate Director of Business Development

American University
Washington, Dist. Columbia, United States
11 days ago


The Associate Director, Conference Business Development is a member of the University Conference & Guest Services team within the Auxiliary Services/Finance division.  This position is responsible for managing information systems that improve the overall offering of conference services, as well communicating and reporting on the development of those systems. This position also supervises (5) front-line Conference Coordinators, who oversee the day-to-day conference and events year-round. This position supports the CRM and automation software platforms that are applicable to growing revenue. This position is responsible for marketing and sales of the daily conference operations for internal and external clients. This position will also implement excute high level internal and external client contracts. This position works under the general supervision of the Director of University Conference & Guest Services and uses independent decision-making responsibilities on a day-to-day basis. Requires some non-traditional hours during peak operational periods.


1.  (35% of Time) Marketing

§  Recruit prospective conference groups and facilitate tours of residence halls and other campus facilities, whether in person or virtual.

§  Create a marketing plan and branding campaign with the focus on different conference populations including, but not limited to: AU students, interns, internal conferences, intern groups, youth conferences, adult conferences and executive conferences.

§  Implement marketing campaigns and marketing collateral to promote advancement of newly developed departmental services and systems, primarily for potential external clients, but also for internal university partners. Maintain comprehensive and strategic marketing initiatives annually.

§  Design and implement the distribution of marketing collateral (brochures, newsletters, etc.) for conferences. 

2. (25% of Time) Human Resource and Supervision 

§  Supervise (4) four of the Conference Operations Coordinators, the (1) one Communication & Guest Services Coordinator.

§  Supervise the day-to-day operations of the summer conference marketing and sales initiatives in relation to client hand-off to the University Conference & Guest Services Coordinators.

§  Advise and train the (5) Coordinators who supervise the 70 summer student staff

§  Work closely with the Director and Assistant Director of University of Conference & Guest Services and communicate any staffing issues and needs to recruit, evaluate and hire professional and student staff annually.

3.  (15% of Time) Systems Administration

§  Manage and develop CRM system to support larger communications strategies within the department and to more effectively drive and track sales.

§  Collaborates with UCGS Coordinator team to ensure they are knowledgeable on the various systems within AU to complete tasks such as space reservation, contracts, dining and access.

§  Serve as a back-up contact to the UCGS management team for issues related to the various systems used within UCGS and other departments at AU on a day-to day basis and while on duty.

§  Collaborates with the Assistant Director of Conference and Fiscal Operations to ensure departmental systems (Sta

4. (15% of Time) Communications

§  Develop and maintain intake practices, including the successful implementation of proposal responses and communications campaigns within the Customer Relationship Management software (CRM), as well as the eventual hand-off of new business to operations team for quotes and contracting.

§  Work with internal and external high profile clients from first contact, to day of event, to final billing.

§  Communicate with university partners, including dining services, scheduling, and information technology teams to ensure partner resources are available to the conference operations team as well as the clients. Assist in the annual development of those resources to support operational conference efforts.

§  Develop and implement departmental communications as well as communications collateral including the UCGS website and internal campaigns.

§  Collaborate with the University Conference & Guest Services Communications Coordinator to develop content as well as other forms of social media that pertain to marketing conference and events at American University.

4. (10% of Time) On-Call Emergency Response / After Hours Responsibility

§  Participate in 24 hour “on-call” coverage for conference operations during the summer months in rotation with the Director and Assistant Director of University of Conference & Guest Services within the campus-wide Campus Life on-call system. Refer all crises/emergencies to Public Safety and the OCL Contact on duty.  

Job Information

  • Job ID: 64037412
  • Location:
    Washington, Dist. Columbia, United States
  • Position Title: Associate Director of Business Development
  • Company Name For Job: American University
  • Job Function: Marketing
  • Job Type: Full-Time
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 3-5 Years
  • Required Travel: 0-10%
  • Salary: $75,000.00 - $80,000.00 (Yearly Salary)

Please refer to the company's website or job descriptions to learn more about them.

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