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American Speech-Language-Hearing Association
Rockville, Maryland, United States
(hybrid)
Spotlight Preferred
3 days ago
Job Function
Marketing

Description

Posting Date: Communications and Social Media Manager, NSSLHA

Location: Rockville, MD - Hybrid

Salary Range (Non-Negotiable): $85,325 – $94,805

URL - https://recruiting.ultipro.com/AME1077ASLHA/JobBoard/36aef174-e71b-4d95-9222-007124a820cb/OpportunityDetail?opportunityId=1af1aa4f-51da-41f2-a88c-c050052f2433

Description

The purpose of this position is to provide strategic support in the planning, creation, and implementation of content and campaigns across NSSLHA’s channels (i.e., website, blog, newsletter, email, and social media, especially, Instagram, TikTok, LinkedIn, etc.) and execute NSSLHA membership recruitment and retention communications. The incumbent will be responsible for leading the development and maintenance of NSSLHA’s overall content strategy and brand voice across NSSLHA’s channels at the national-level and support chapters use of the appropriate branding to engage NSSLHA members. As needed, and in conjunction with the Senior Director, this position provides programmatic and technical support for NSSLHA’s various programs, projects, and events.

Responsibilities

  1. Lead the development and maintenance of NSSLHA’s content strategy through collaboration with the Senior Director, NSSHLA.
  2. Develop strategic and engaging NSSLHA content and campaigns prioritized by NSSLHA’s Strategic Plan, programming, and member needs.
  3. Manage NSSLHA’s multimedia content (email, newsletter, social media, and video)—identify content needs; develop and maintain social media strategy, policies, and guidelines; develop content; and increase engagement.
  4. Manage the content lifecycle of NSSLHA’s website and blog—identify content needs, develop content strategies, and plan/execute content updates.
  5. Monitor and measure effectiveness of communications campaigns.
  6. With work ASHA stakeholders to understand and address their content needs for student members.
  7. Stay up to date on the latest technologies and best practices in managing digital content, identify potential areas of improvement, and recommend implementation strategies.

Qualifications

Knowledge Typically Acquired Through

  • Bachelor’s degree in communications, marketing, or related field
  • 4–6 years’ experience, preferably in content development and management, social media, content marketing, communications, or marketing

Scope and Depth of Technical Skills/Knowledge

  • Demonstrated ability to communicate and engage effectively, both orally and in writing
  • Demonstrated understanding of content strategy for major channels (i.e., website, blog, social media, video, and email communications)
  • Advanced understanding of content management systems, information architecture, search engine optimization, web analytics and accessibility
  • Experience with social media management tools (e.g., Sprout Social, Later, HootSuite, etc.)
  • Experience with Microsoft Office applications (Word, PowerPoint, Excel)
  • Experience with Adobe products (Acrobat, Photoshop, Illustrator, and InDesign)
  • Experience with HTML and familiarity with principles of page layout/design, digital usability and user experience is helpful.

 

Scope and Depth of Non-Technical Skills/Knowledge

  • Ability to organize and prioritize multiple and varied projects and tasks.
  • Ability to manage time effectively to complete multiple projects with tight deadlines.
  • Demonstrated ability to complete work accurately with attention to detail.
  • Demonstrated initiative and ability to work independently and as part of a team.
  • Strong interpersonal and communication skills and willingness to assist others.

 



Job ID: 72528213
Non-Profit / Charity
Rockville , Maryland , United States

ASHA is the national professional, scientific, and credentialing association for 223,000 members and affiliates who are audiologists; speech-language pathologists; speech, language, and hearing scientists; audiology and speech-language pathology support personnel; and students. Audiologists specialize in preventing and assessing hearing and balance disorders as well as providing audiologic treatment, including hearing aids. Speech-language pathologists identify, assess, and treat speech and language problems, including swall...

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