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JOB SUMMARYHillrom Canada is seeking a Marketing Manager for our Front-Line Care, Acute Care business, who will be accountable for all associated downstream marketing activities in Canada. Reporting to the Canadian Head of Marketing, the Marketing Manager will be responsible for developing regional Go-To-Market strategies and implementing strategic and tactical plans designed to capitalize on market opportunities and generate demand.The Front-Line Care portfolio includes patient vital signs monitors and respiratory products. The Marketing Manager will also be responsible for the life cycle management of the portfolio, including forecasting; developing and managing the annual operating plan and marketing budget for planning and performance management, determining the optimum pricing strategy, developing and implementing differentiated value propositions to drive product adoption, utilization and customer loyalty, identifying key opinion leaders within industry that influence the market, developing and implementing a KOL engagement strategy, managing and executing product line maintenance activities, measuring and driving performance metrics such as market share, market image and conversion rate, launching new products/services or existing products in new geographies in a timely and effective manner, market insights - gathering, analyzing and interpreting information about the market, product and competitive environment, and developing co-marketing programs and initiatives with specific partners.

ESSENTIAL DUTIES AND RESPONSIBILITIES: - Other duties may be assigned:
  • Develop annual Marketing strategy and execute selected tactics to drive financial growth for this suite of product solutions
  • Develop launch plans and execute Go-To-Market strategy with programs and campaigns
  • Serve as the subject matter expert on product features and benefits, market trends, voice of customer, competitive landscape, and in collaboration with global colleagues, the product development roadmap, while being the Canadian advocate at that table
  • Create and introduce innovative content including sales tools, digital marketing assets, and customer-facing content aimed to drive demand generation, funnel acceleration, and product and brand awareness
  • Lead, coordinate, and organize company presence at regional, national, and international customer events and conferences, as well as support sales team in various customer interactions including site visits, participation in presentations, demonstrations, and tradeshows
  • Develop customer relationships to create reference sites, testimonials and case studies for the assigned product line(s)

  • Bachelor's degree in Business, Healthcare, Life Science, &/or the equivalent is required. An MBA is an asset.
  • At least five years Marketing experience in Medical Devices
  • Sales and/or clinical experience in these areas are assets
  • Experience in quantitative and analytical problem-solving skills
  • Strong written, verbal, and presentation communications skills with the ability to communicate confidently with customers and multiple external and internal stakeholders
  • Demonstrated planning, organizational and project management skills
  • Ability to balance and lead multiple, competing priorities and projects
  • Excellent computer skills including, but not limited to Microsoft Office Suite and
  • Ability to travel up to 25% of the time, including domestic and international
  • Comfort with ambiguity and entrepreneurial spirit
  • Written and verbal fluency in French is also an asset

Job Information

  • Job ID: 59975518
  • Location:
    Mississauga, Ontario, Canada
  • Position Title: Marketing Manager, Front-Line Care - Acute
  • Company Name: Hillrom
  • Job Function: Other
  • Job Type: Full-Time

Please refer to the company's website or job descriptions to learn more about them.

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