Description

Digital Marketing Manager
Location: Tokyo, Japan Department: Product & Marketing Level: 5 Work Style: Hybrid (3 remote days per week / 12 days per month)

⭐ About the Firm
Work for a leading global investment management company known for its long-term approach, advanced digital capabilities, and dedication to helping clients build better financial futures. With a strong global footprint and a collaborative culture, the firm is committed to innovation and excellence across all its markets, including Japan.
⭐ About the Team
The Digital Marketing team oversees all digital channels, including web, CRM, social media, and analytics. The team drives the firm's digital transformation, elevating client experience and delivering data-driven, globally aligned marketing initiatives.

About the Role
We are seeking a Digital Marketing Manager to lead end-to-end digital strategy and execution, enhance digital touchpoints, and deliver integrated marketing campaigns that support business growth across Japan.

Key Responsibilities Digital Strategy & Execution

• Lead integrated online and offline initiatives
• Plan, execute, and optimize digital campaigns aligned to channel strategy
• Drive data-driven enhancements using analytics insights
• Manage CRM programs using tools like Salesforce, Marketo, or Seismic

Web & Social Media Management

• Oversee website content, UX, and performance
• Direct social media content creation and performance optimization

Analytics & Insights

• Conduct quantitative and qualitative analysis via analytics platforms
• Develop insights and recommendations to improve performance
• Prepare digital performance reports for stakeholders

Cross-Functional Collaboration

• Collaborate with Sales, Product, Content, Compliance, and global teams
• Lead or support cross-functional and global digital projects
• Ensure alignment with global digital standards and best practices

Experience & Qualifications
Required:

• 5+ years of data-driven digital marketing experience
• Strong understanding of digital channels, UX, and marketing technologies
• Experience with analytics tools (e.g., Adobe Analytics)
• Hands-on experience with website management & SEO
• Social media operations and content direction experience
• CRM / marketing automation experience
• Native-level Japanese + business-level English
• Strong analytical and collaborative skills

Preferred:

• Experience in financial services or asset management
• Experience leading digital initiatives or teams