Salary
$55.00 - $62.50
Salary - Type
Hourly Wage
Job Function
Other
Description
Position Title: Lead Product Marketing Manager
Location: Remote - United States
Department: Business Analytics
Employment Type: Full Time
Workplace Type: Fully remote
Reporting To: Michael Horan
Compensation: $55.00 - $62.50 / hour
Lead Product Marketing Manager
Group O is seeking an experienced Lead Product Marketing Manager to support our client, DIRECTV, in driving the end-to-end implementation of new consumer products, promotions, offers, and rate changes. This role requires a strong blend of technical prowess, business acumen, and cross-functional leadership. You will translate complex product and system requirements into clear, actionable plans for Marketing, IT, Engineering, Sales Operations, and other partner teams.
In this position, you'll lead the configuration and system development of promotional rating capabilities across DIRECTV's service portfolio while ensuring seamless delivery of 46 initiatives per quarter.
Key Responsibilities
Product & Offer Implementation
- Lead the consumer lifecycle implementation of new DIRECTV products, promotions, offers, and pricing updates.
- Define and configure more than 200 offer variables for each new offer using the Final Marketing Checklist.
- Drive the development of system capabilities required to support rating, billing, and promotional logic across multiple platforms.
Cross-Functional Leadership
- Serve as the primary liaison across Strategy, IT, Engineering, Customer Care/Sales Ops, Legal, and GTM teams to ensure alignment on requirements and execution.
- Break down business needs into precise technical requirements for IT and technical partners.
- Guide features from concept through design, development, testing, and launch.
Project & Program Management
- Manage cross-functional project teams through requirements gathering, development, implementation, validation, and launch.
- Marketing requirements documentation to technical documentation and vice versa.
- Deliver standard project management documentation including implementation plans, schedules, risk assessments, issues logs, and meeting minutes.
- Provide weekly leadership readouts on project status, risks, and milestones.
- Actively participate in quarterly PI Planning and Agile ceremonies.
Subject Matter Expertise
- Act as a subject matter expert on DIRECTV and U-verse programming, products, packaging, billing, and ordering systems.
- Offer consultative guidance to marketing partners to identify solutions that meet business objectives.
- Monitor product performance and provide ongoing management recommendations to support financial goals.
Collaboration & Engagement
- Foster strong relationships with internal and external stakeholders to drive operational success.
- Collaborate with Sales Operations and Marketing teams to develop channel enablement and service delivery plans.
Job Qualifications
Education/Certifications:
- Bachelor's degree in Marketing, Advertising, Communications, or related discipline strongly preferred.
Required
- Proven experience in product marketing, product management, or offer execution within telecom, media, or a similar consumer subscription business.
- DIRECTV and/or U-verse billing or ordering experience.
- Experience working in an Agile environment, Scrum, GIRA, Amdox, and product lifecycle management.
- Demonstrated ability to lead cross-functional initiatives impacting multiple organizational units.
- Strong analytical skills with the ability to translate business requirements into technical documentation.
Preferred
- Working knowledge of systems such as C3, STMS, Enabler, OMS, Online, Salesforce, and front-end ordering platforms.
- Broad understanding of consumer video and entertainment product portfolios.
Benefits
- Medical, Dental, Vision, and Life Insurance
- Flexible Spending Accounts (Medical and Dependent Care)
- 401(k) Plan with Company Match
- Generous Paid Time Off
- 10.5 Paid Holidays
- Career Development Opportunities
About Group O
At Group O, it's our employees who we value most. That's why we provide a supportive environment where employees are given every opportunity to excel. Group O offers a wide variety of careers with room for professional growth and advancement, and we are always looking for motivated individuals to join our team. At Group O, our employees' health and well-being is equally as important as the work they perform. We back up that philosophy by providing a competitive benefits package that supports now and for their future.
In 1974, Bob Ontiveros saw an opportunity to live the American dream and build a company for himself and his family. 50 years later, the packaging company he originally founded out of the back of his station wagon - Group O is ranked by the United States Hispanic Chamber of Commerce as one of the top five Latino-owned businesses in the country. Group O has gained prestige for helping Fortune 500 companies like Samsung, Michelin, Caterpillar, and PepsiCo turn their most complex business challenges into centers of profitability and efficiency. Headquartered in Milan, IL, Group O employs over 1,200 employees.
Group O is committed to providing equal employment opportunities to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, and sexual orientation. If you require accommodations to participate in the job application process, please contact recruiting@groupo.com, we will work with you to meet your needs. Information provided by applicants will be treated with the utmost confidentiality. We respect your privacy and will handle your application data in accordance with our privacy policy.
PI282676483
Job ID: 82711951
