Description
Product Marketing Manager | Lead GTM & Bring Leatherman Products to Life
Leatherman Tool Group – Portland, Oregon (On-site)
At Leatherman, we don’t just build tools — we build products people rely on in the moments that matter.
We’re in an exciting phase of rebuilding and strengthening our Product Management & Marketing engine, and we’re looking for a Product Marketing Manager who wants to help shape how we bring products to market.
If you’re a strategic thinker, strong storyteller, and highly collaborative partner who thrives in a fast-paced, cross-functional environment — this could be your next move.
What You’ll Own
As our Product Marketing Manager, you’ll sit at the center of Product, Brand, Marketing, and Sales — turning strategy into compelling stories that drive results.
You will:
- Own go-to-market (GTM) strategy and product positioning for key product lines
- Bring products to life through clear, compelling storytelling that resonates with consumers
- Lead development of marketing briefs, product naming, and launch narratives
- Create impactful sales enablement tools (training, decks, product storytelling)
- Partner cross-functionally to ensure alignment from concept to commercialization
- Contribute to consumer insights, competitive analysis, and portfolio strategy
- Help build and evolve how we take products to market
- What Makes This Role Different
This is not a “stay in your lane” marketing role.
You will:
- Work deeply cross-functionally — no silos here
- Have ownership and accountability for results
- Help rebuild and shape our GTM playbook
- Influence how our products show up in the market
- Be part of a team that values curiosity, collaboration, and continuous improvement
Not the Right Fit If You:
- Prefer to work independently in a silo
- Come exclusively from tech/SaaS environments
- Are not comfortable with cross-functional partnership and accountability
Bonus If You Have
- Experience in outdoor, lifestyle, or performance brands
- Background in hardgoods or textile products
- A strong point of view — balanced with openness and adaptability
Why Leatherman?
You’ll join a company known for craftsmanship, innovation, and purpose-driven products — and a team that’s actively evolving how we bring those products to life in the market.
Ready to Build Something Meaningful?
If you love turning great products into powerful consumer stories — and want to help rebuild how a brand goes to market — this role is for you.
Apply today.
Application Note:
As part of our hiring process, candidates are asked to complete a short set of screening questions. These questions are an important part of our evaluation and are designed to better understand your experience, approach, and alignment with the role. We encourage thoughtful, detailed responses.
Requirements
What You Bring
- 5+ years of experience in product marketing, brand marketing, or similar roles
- Proven experience owning GTM strategy, positioning, and product launches
- Strong ability to translate products into compelling consumer stories
- Experience in consumer products (preferred: outdoor, athletic, or hardgoods brands)
- A highly collaborative mindset — you work with teams, not around them
- Strong communication, organization, and execution skills
- A growth mindset, curiosity, and a willingness to challenge and improve how things are done
- Position is onsite with an occasional remote day depending on business need.
- Travel is required 5-10% of the time, including international.
