Description

The American Library Association (ALA) seeks a dynamic Membership Marketing Manager to lead the strategy, development, and execution of integrated marketing initiatives that drive membership recruitment, engagement, and renewal. This role plays a critical part in strengthening ALA’s membership growth and retention by delivering data-informed, lifecycle-based marketing strategies that enhance the member experience and increase lifetime value. 

The ideal candidate brings a creative, strategic mindset and strong execution capabilities, with experience building end-to-end lifecycle campaigns that attract, convert, engage, and retain members. This role partners closely with Membership, Divisions, and other internal stakeholders to align messaging, optimize the member journey, and ensure a cohesive, high-impact membership marketing approach.

Key Responsibilities Include:

• Develop and execute a comprehensive annual membership marketing strategy focused on acquisition, engagement, and retention, with clearly defined goals, KPIs, and performance benchmarks.
• Design and implement lifecycle marketing programs that guide prospects and members through key stages (awareness, acquisition, onboarding, engagement, renewal), leveraging segmentation and personalization to improve conversion and retention.
• Plan and deliver integrated, multi-channel campaigns across email, web, digital platforms, print, and other channels to promote membership value, benefits, and key programs.
• Collaborate closely with Membership staff, Divisions, and other internal teams to align marketing efforts, identify membership growth opportunities and target audiences, and ensure consistency in messaging and member experience.
• Analyze campaign performance, member behavior, and engagement data to identify new opportunities, optimize marketing strategies, and continuously improve results across the membership funnel.
• Work cross-functionally to build and optimize automated marketing journeys that enhance engagement and improve efficiency at scale.
• Oversee and continuously improve membership digital properties, including the website, member center, and email channels, with a focus on user experience, conversion optimization, and lead capture.
• Develop compelling, creative messaging that clearly communicates the value of ALA membership, including renewal campaigns, testimonials, targeted offers, and member stories.
• Partner with the Director of Marketing to develop and manage the membership marketing budget, ensuring effective allocation of resources to maximize ROI.
   

This is a full-time position with a starting salary negotiable from $75k; based on experience. ALA offers a 35-hour work week, excellent benefit package including low-cost medical/dental insurance, retirement annuity and generous paid vacation.

Requirements

FOR CONSIDERATION:

Apply online at http://www.ala.org/aboutala/contactus/workatala. Please include a cover letter and resume.

Required Education and Experience: 

• Bachelor’s Degree, preferably in business, marketing, communications or journalism.
• 3–5 years’ total marketing experience, preferably with 1–3 years of association membership marketing experience.
• Demonstrated record of success in increasing sales.
• Informz and Drupal experience required. Preferred knowledge of iMIS, PropFuel, digital advertising, and AI tools.
   

Core Competencies/Skills:

• Innovative, creative marketing and messaging
• Excellent written and verbal communication skills
• Strong organizational and project planning skills, including the ability to organize materials and information with attention to detail, accuracy, and follow-through
• Ability to interpret data to inform membership journeys and customer pathways
• Strong interpersonal skills with a team player mentality 

 The American Library Association is an equal opportunity employer:  Disability/Veteran