Description

Are you a dynamic, hands-on marketer looking for your next professional challenge? 

Axis’AmericasMarketingTeamislookingforaskilled Product Marketing ManagertoworkwithusinourChelmsford,MAlocation. 

Join us in this exciting challenge where you will plan, execute, and follow through on product marketing strategies related to the Axis Network Audio and System Devices portfolios. You will also liaise with both external and internal customers, leveraging traditional and digital marketing tactics to implement product marketing campaigns with real bottom-line impact. 

 What you’ll do here: 

Create, and execute the integrated marketing strategy for network audio and system device portfolios. 
Actively work with local and global product teams, marketing teams, and technical teams to determine the most impactful paths to market with new product releases. 
Develop, plan, and execute new product launch deliverables including internal and external messaging, visuals, and associated materials for best placement in market.  
Coordinate internally on long-term strategic direction of the network audio and system device portfolios, identifying marketing impacts to support portfolio growth. 
Generate awareness and demand for new and existing products through campaigns, webinars, and thought leadership materials.  
Become a subject matter expert of the network audio and system device portfolio’s, using that expertise to design thoughtful product messaging and positioning. 
Ability to evaluate competitor marketing to influence current and future marketing strategies. 
Continuously set goals and measure ROI of marketing initiatives to report relevant results and optimize product marketing plans. 
Connect marketing strategies directly into short-term and long-term company goals & objectives. 
Influence and utilize other marketing teams’ initiatives and echo your product marketing strategy through their plans. 

Requirements

What we are looking for: 

Project management skills to strategize, plan, prioritize, and execute detailed marketing initiatives. 
Proficiency in learning technical concepts, translating them into clear marketing messaging that aligns with customer needs.  
Experience launching new products into the marketplace, developing ongoing materials to support product life cycle and expansion. 
Thoughtfulandcreativecontentdevelopment, turning technical material into a compelling story that is easily consumed by target audiences.  
Keen ability to build strong business relationships, both internally and externally.  
Extreme attention to detail with exceptional organizational skills, with the ability to balance multiple projects and/or priorities. 
Skilled in communicating effectively with varying audiences, collaborating cross functionally with local and international teams. 
Enthusiasmandpassionforbranddevelopment, with the ability to see the big picture. 
Well-rounded knowledge of sales behaviors and needs, possessing a clear understanding of how marketing enables teams in accelerating bottom line impact.  
Self-starter attitude in approach to professional development, willingness to share and elevate team members around them. 

We believe you’ll need: 

Bachelor’s degree in marketing or related field. 
5+ years marketing experience in a B2B environment. 
Prefer product marketing experience within a channel sales model. 
IT industry and/or security industry experience, prefer knowledge in network audio or system devices. 
Experience working within a marketing automation platform (Pardot preferred) and knowledge of Salesforce or other CRM platforms.